In 1888, the Eastman Dry Plate and Film Company introduced a small handheld
camera, the Kodak, with the slogan "You press the button, we do the rest." The
Kodak made snapshot photography possible. After taking the pictures—100
exposures on each roll—the amateur photographer sent the film to the company
for developing, leaving the time-consuming darkroom work to professionals.
Credit: Handheld Camera, ca. 1890s, 4” high, 7” long, Photographic History
Collection, Division of Information Technology and Society, NMAH.